Exploring New Markets: Senior Citizens

Sad to say, one of the reasons that I am upping my game on scrapbooking and "Memory Keeping" is the fact that, due to cumulative head injuries over the past 30 years, I am losing my fondest memories faster than one might at my age. 

It's one thing to forget where one put her keys, or what I had for breakfast the prior morning. It's still another to forget the cherished memories ... the first steps, your classmates, your first love.  

For many senior citizens, memory loss is inescapable. At the same time, their families may be coming to them to ask about days gone by, or to identify family photos in dusty albums, or worse -- to identify those photos still hanging around in shoeboxes, unprotected. 

With that in mind, I developed the "Wagon Flyer" (above, left) for distribution at the following new markets:

- Senior citizen centers
- Age-qualified (55 or 62+) independent living communities
- Libraries
- Community bulletin boards
- Grocery stores
- Doctors' offices

The Wagon Flyer introduces the concept of "Memory Keeping Made Easy", with an offer of classes and free workshops in journaling, traditional scrapbooking, and "Picture My Life".  You may interest seniors in getting them to speak a bit about writing their own "memoir" or autobiography in short form. 

Trigger their memories by developing a short Q&A about where they lived growing up; whether they had siblings; where they went to school; what they wanted to be when they grew up -- and how they fulfilled those dreams later in life.  

For an opportunity to upsell, remember that "My Crush" books (Z1855 Modville and Z1856 Bluebird, $12.95 each) are as much for the young-at-heart as well as the young. Note that the new EK Tools Black Journaling Pen (Z1979, $3.25) is now available, and it features a smooth 45mm metal tip and a comfortable grip (great for elder hands), along with archival safe pigment ink.  

About the Flyer:  I purchased the image of the "antique boy" as a royalty-free stock photograph, and have permission to distribute. The flyer also includes the approved-use CTMH logo. I wrote the text. The flyer's concept, content and use of copyrighted material has been approved by Close To My Heart, effective 1/18/2014 - Trish. 

If you'd like to use this flyer: 

Visitors to "Bright Ideas" have my permission to use the concept only of the Wagon Flyer under a Creative Commons agreement known as "CC BY". This symbol (at left) is shown to allow you to share and modify my work as long as you give credit to me as the original creator.  Please change the image and modify the text to make the flyer your own. If you like it enough to share, modify or use it, please consider leaving me a tip in the "Tip Jar" at left.  

If you would like to purchase the right to use the "Wagon Flyer" concept and art with text, it is available for a one-time payment of $5.00 to my "Tip Jar" (in the side bar, at left). When I receive that payment, I will send an e-mail to you with a .jpeg file attached. This file will have not have my contact information listed, so that you can type your own information in the space provided.  If you would like me to change the contact information to your own, that can be done for an additional fee of $2.50 (total: $7.50) deposited to the "Tip Jar."  Please allow 7-10 days for customization, though I can usually get it done more quickly. If you would like additional customization (photos, text), please contact me for rates, questions or special requests. I am also more than happy to work with you to develop your own Bright Idea! 

My e-mail address is cardmonkey@comcast.net.  Please put BRIGHT IDEAS: in the subject matter line. My PayPal address is esjarvis@comcast.net.

Thank you for your interest in Bright Ideas!